Process Overview
Research
I started by researching mobile hotel booking applications, focusing on understanding comparable digital products and, importantly, observing how they are used in real life. This exploration not only taught me about industry best practices and conventions but also uncovered various challenges and opportunities for improvement.
Analysis
After collecting a substantial amount of data, I began to analyze and organise it. This allowed me to identify the specific challenges I wanted to address and clearly define the problem that needed solving.
Design
This groundwork laid the foundation for designing efficient user flows and interactions as part of the preliminary design phase.
The Plot twist!
During this initial design phase, I identified an unexplored opportunity in the market: what if I could develop an app tailored for the "Always on the move" traveller, without deviating from industry standards? Why not...
Prototyping
I went ahead with the prototype, creating a new app.
Validation
The final step in this process was validation. The feedback I received was crucial; it confirmed that I was on the right path and encouraged me to continue developing the project.