Competitive
Benchmark
The first phase of my research involved reviewing similar digital products. This allowed me to learn and identify how the industry handles and solve the problem.
Crucially, it deepened my understanding of the problem itself. My investigation centered on identifying established conventions and practices: what is considered standard and familiar? Which strategies are successful, and where do they fall short?
At this stage, my attention wasn't on design specifics but on understanding the overall user experience.
Note - Taking
During note-taking, I concentrate on accurately recording the user's thoughts, feedback, and experiences as they interact with the software.
This approach enables me to later identify user needs, pain points, and preferences.
Furthermore, this practice aids in making more informed decisions during the product design process.
"To be honest, I want to go to a different app"
[the user could not filter the search as she needed]
NH Group/search/hotels list. 14'24"